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Google is now using deep learning to measure store visits

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 Google is announcing a major update to its store visits measurement tool today at its Google Marketing Next conference. Google has used anonymized location and contextual data since 2014 to estimate brick and mortar store visits spurred by online ads. The company is augmenting its existing models with deep learning to bring insights to even more customers. Omnichannel marketing is as big of… Read More

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Google’s AlphaGo AI beats the world’s best human Go player

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 Google’s AlphaGo AI Go player has defeated Ke Jie, Go world champion, in the opening match of a three game series that will include matches with Jie on Thursday and Saturday. The win was by a narrow margin, but AlphaGo has been programmed to ensure victory, not to run up the score or devastate its opponent, so the margin by which it wins isn’t necessarily a good indicator of how… Read More

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Google’s new website explains Syrian refugee crisis with 360 degree photos, satellite imagery, video & more

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 The charitable arm of Google and the UN have teamed up on a new website aimed at helping people better understand the Syrian refugee crisis through the combination of data from the United Nations High Commissioner for Refugees (UNHCR) along with satellite imagery, 360 degree photos and stills, videos, stories from refugees, and more. The new site, called “Searching for Syria,”… Read More

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In the AI wars, Microsoft now has the clearer vision

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 A week ago, Microsoft held its Build developer conference in its backyard in Seattle. This week, Google did the same in an amphitheater right next to its Mountain View campus. While Microsoft’s event felt like it embodied the resurgence of the company under the leadership of Satya Nadella, Google I/O — and especially its various, somewhat scattershot keynotes — fell flat… Read More

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After a year of catching up, Google Home needs to truly distinguish itself from the Echo

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 Google Home has spent the past year catching up. No surprise, really. The Echo had a roughly two-year head start on the device. This week, the smart home hub celebrated the one-year anniversary at I/O of its announcements with a few key additions aimed at making its product a true competitor. From the looks of it, the company is playing the long game here, seeding mobile devices with Assistant… Read More

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Google in, Google out

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 Call it the Triumph of the Stacks. I attended Google I/O this week, and saw a lot of cool things: but what really hit home for me, at the keynote and the demos and the developer sessions, was just how dominant Google has become, in so many different domains … and, especially, how its only real competition comes from the four other tech behemoths who dominate our industry’s… Read More

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ATAP goes AWOL at Google I/O

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 For the last few years, Google’s skunkworks ATAP unit always held its own keynote at I/O, Google’s flagship developer conference. Often, this was where Google would show off its most experimental and interesting projects — and sometimes, this ATAP keynote was more fun than the larger, flashier I/O keynotes. This year, however, ATAP is nowhere to be found on the I/O schedule. Read More

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Google’s AMP now powers 2B+ mobile pages and 900K domains, loads 2x faster

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 As Google looks for ways to keep people using its own mobile search to discover content — in competition with apps and other services like Facebook’s Instant Articles — the company is announcing some updates to AMP, its collaborative project to speed up mobile web pages. Today at the Google I/O developer conference, Google announced that there are now over 2 billion AMP… Read More

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Google’s Seurat for mobile VR means you can finally truly step into Star Wars

 At Google’s I/O developer event on Thursday, the company revealed Seurat, a new tool that allows for rendering of very high resolution immersive content even on mobile VR devices that don’t necessarily have the best specs. To demonstrate Seurat’s capabilities, Google showed off a collaboration with ILMxLAB, which brings cinematic-quality renders from Star Wars to… Read More

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Soon you’ll be able to voice chat with YouTube commenters in VR

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 Have you ever wanted to come face to face with YouTube commenters? Yeah, me neither. Nevertheless! Today, Google announced that instead of adding text comments in YouTube VR, the company will be making shared rooms where users can chat by voice in VR. The company didn’t detail whether this would be random users, so we’ll have to see how much auditory spam there’s going to be. Read More

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