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VR is in Apple’s future, but AR is the logical short term play

 For Apple, augmented reality is the clear short term play. It’s not so much that the company doesn’t see any future in virtual reality – it’s just that the tools for a quality AR experience are already here, in the pockets of millions of users. Your smartphone’s cameras, processing and interface are already an ideal delivery service for an enjoyable augmented… Read More

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Apple doubles its $10/month iCloud storage plan to 2TB, adds family sharing

 Apple is adding more storage to its top-tier iCloud storage plan, but not raising prices.  As one of the many under-the-radar announcements emerging from Apple’s Worldwide Developer Conference this week, the company adjusted its iCloud pricing plans to offer double the storage to subscribers of its most expensive plan – the $9.99 per month option. This tier previously offered… Read More

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Bozoma Saint John heads to Uber from Apple

 Last week, ahead of WWDC, there was a ripple of news when Axios discovered that Bozoma Saint John — one of the more noticeable execs at the company for being a woman of color, who led an Apple Music demo at the previous year’s WWDC to some acclaim — was leaving Apple. Now TechCrunch has learned where she’s landing: she’s going to Uber. We received the news via… Read More

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Apple’s Business Chat will bring customer service to the iMessage platform

 Apple is working on a way to bring businesses to the iMessage platform, in order to answer customer questions, offer customer service and even perform transactions. Though not announced at WWDC, a new page on Apple’s Developer site briefly details this new service, dubbed “Business Chat,” which will be able to operate across platforms, including iPhone, iPad, and Apple… Read More

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Apple finally wakes up to QR codes, but it’s too late

 Apple, ever the late adopter, has added QR reading to its camera in what is the latest example of the U.S. company seemingly following a trend with blind optimism that it’ll work out for the best. QR codes have never been an established thing in the U.S., the country where Apple’s influence and marketshare is highest worldwide, but in Asia — particularly in China — it is… Read More

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Everything Apple announced at its WWDC keynote

 WWDC is usually a key event for Apple. This is the company’s developer conference. While Apple has mostly focused on software news in recent years, this one was a bit different. We got a bit of everything — major software updates, new devices as well as a sneak peek at Apple’s roadmap for the coming months. In case you missed it, here’s everything Apple announced today. Read More

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